网络信息获取的应用:竞争情报获取

<b>   【世界经理人编者按】</b> 中国已经加入wto,国内企业将面对全球一体化的竞争环境,企业能否在日益激烈的市场竞争中求得生存和发展,在很大程度上取决于其对情报信息的使用情况。竞争情报的有效获取有助于企业知己知彼,进行科学决......

<p style='line-height: 150%'><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman><strong><font size=5>一、<span style=font-family: 宋体; font-size: 10.5pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: times new roman; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa>网络竞争情报获取的意义</span></font></strong></span> <p style='line-height: 150%'><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>    中国已经加入</span><span lang=en-us style=font-size: 12pt><font face=宋体, ms song>wto</font></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>,国内企业将面对全球一体化的竞争环境,企业能否在日益激烈的市场竞争中求得生存和发展,在很大程度上取决于其对情报信息的使用情况。竞争情报的有效获取有助于企业知己知彼,进行科学决策,取得竞争优势。</span><span lang=en-us style=font-size: 12pt><?xml:namespace prefix = o ns = urn:schemas-microsoft-com:office:office /><o:p></o:p></span> <p style='line-height: 150%'><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>    有调研表明,企业最关注的信息依次为:市场销售;新产品开发;产品市场预测;中央部委政策法规;产品供求价格;能源、原材料供应;行业动态,竞争对手的经营策略、手段;沿海地区改革成果;广东特区、海南特区经济发展新情况;国际市场最新动态。可以看出,企业最关心的是自己的产品在市场上是否有销路;其次,注重新产品发开发,以满足人们日益求新、求异、猎奇的需要;再有,企业的眼光放远,着眼于多元化经营,分散企业风险;着眼于未来,重视产品的市场前景预测,追求不断的发展,以增强后劲。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style='line-height: 150%'><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>    一般来说,企业竞争情报的信息源主要包括以下方面:竞争对手;报刊和专业杂志等新闻媒介;专业竞争情报研究机构;信用调查报告;行业研究报告;行业协会出版物;政府各管理机构对外公开的档案</span><span lang=en-us style=font-size: 12pt><font face=宋体, ms song>(</font></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>如工商企业注册资料、上市公司业绩报告等</span><span lang=en-us style=font-size: 12pt><font face=宋体, ms song>)</font></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>;政府出版物;互联网及数据库;工商企业名录;产品样本、手册;企业招聘广告;企业内部员工;经销商;供货商;客户;行业主管部门;经贸洽谈会;展览会。只有对多个渠道所得数据进行综合比较和分析,才能更准确地把握市场。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style='line-height: 150%'><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>    随着互联网的迅速发展和普及,我们已经步入知识经济,作为一个新媒体,互联网也为企业竞争情报获取能力的提高带来了新的机会和挑战,大量的竞争情报就在网上,这使得我们能够更加快速地获取所需的信息,从而迅速适应环境变化,网络竞争情报获取方式将与传统情报获取方式形成互补。网络能够让我们更加快速、准确地获取所需的情报,从而及时、有针对性地制定出有利于企业发展地策略、方针。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style='line-height: 150%'><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>    与传统媒体相比,如:报纸,刊物等,互联网具有如下优点:</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style=margin-left: 36.75pt; text-indent: -21pt; mso-pagination: none; mso-list: l1 level1 lfo1; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>传播范围广:互联网的传播范围是全球性的,只要你在互联网上建立了网站,那么你的网站内容如:企业概况,产品,价格等信息,便会被全球各个角落的上网者看到,因此,我们也可以及时了解全球资讯。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style=margin-left: 36.75pt; text-indent: -21pt; mso-pagination: none; mso-list: l1 level1 lfo1; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>信息更新速度快:很多最新信息在互联网上出现得最早,如中国入世的报导、</span><span lang=en-us style=font-size: 12pt><font face=宋体, ms song>911</font></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>事件的报导。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style=margin-left: 36.75pt; text-indent: -21pt; mso-pagination: none; mso-list: l1 level1 lfo1; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>传播媒体种类多:互联网可以传播所有形式的信息,如:文字,图片,影像,声音等。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style=margin-left: 36.75pt; text-indent: -21pt; mso-pagination: none; mso-list: l1 level1 lfo1; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>交互性强:信息传递的交互性使用户不再只是被动的接受者,因此出现了各种个性化的广告,越来越多的厂商开始选择互联网作为广告媒体。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt; text-indent: 15.75pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt; text-indent: 21pt><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>目前,国际上几乎所有的大公司都已经上网,通过跟踪这些公司,可以获得很多重要信息。某公司曾在其</span><span lang=en-us style=font-size: 12pt>web</span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>站点上发布了三年的高级雇员详尽的职位变迁情况、与其他公司的研发合作项目、产品开发计划、处于实验中的药品状态和建立一个新的研发中心的计划,它的招聘信息详尽到每种职位都指定了要承担的特定研究项目和目标。专家说,这样丰富的信息对于竞争对手来说真可谓是得来全不费工夫。招聘信息中透露特定的研究项目和目标,反映了公司的未来发展方向,这正是你的竞争对手求之不得的。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p style=text-indent: 15.75pt><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>互联网是企业获取最新新闻的良好渠道。许多网址都提供专线新闻通讯服务,如新华社、人民日报、美国有线电视新闻网、日本经济新闻社、英国</span><span lang=en-us style=font-size: 12pt><font face=宋体, ms song>bbc</font></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>广播电台,很多报业公司也在网上发行报纸的联机版,电子报纸内容几乎每天都更新。商家的重大举措往往最先由新闻媒体报道。这给企业及时掌握竞争对手的动态又提供了一条渠道。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt; text-indent: 15.75pt><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>互联网作为一种新兴的媒介形式,已经在现有的媒介结构中显示出越来越重要的地位,情报人员加强对互联网信息资源的获取,有助于提高情报信息的获取能力。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt; text-indent: 15.75pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <h2 style=margin: 13pt 0cm><span style=font-family: 黑体; mso-ascii-font-family: arial>二、通过网络可以获取的竞争情报</span></h2> <p class=msonormal style=margin: 0cm 0cm 0pt; text-indent: 15.75pt><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>基于互联网信息挖掘,可以为企业提供的国内外竞争情报包括:</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>新闻媒体信息:互联网上有许多新闻报导网站,商家的重大举措、最新的政策信息等往往最先由新闻媒体报道。通过媒体网站监控,还可以及时获取各种相关媒体对自己及竞争对手的评价。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>政策法规信息:最新的或已有的政策法规、行业规范、标准规范等。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>竞争者的信息:竞争者的最新动态、同类产品及相关产品信息、招聘信息、销售额、产品市场占有率、利润率、生产能力、技术力量、投资计划、产品的价格及销售网络、广告支出、员工收入,领导人的经历等等。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>市场供求信息:产品的市场供需情况,产品的更新换代情况,价格变化情况等。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>客户信息:客户的偏好信息、需求信息、评价信息等。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>技术发展趋势:最新的技术进展、新发明等等。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 36.75pt; text-indent: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 36.75pt><span lang=en-us style=font-family: wingdings; font-size: 12pt; mso-bidi-font-family: wingdings; mso-fareast-font-family: wingdings><span style=mso-list: ignore>l<span style=font: 7pt times new roman>        </span></span></span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>广告信息:竞争者在网上的广告发布情况及广告策略。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <h2 style=margin: 13pt 0cm><span style=font-family: 黑体; mso-ascii-font-family: arial>三、网络竞争情报自动获取系统的一般功能</span></h2> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt; mso-fareast-font-family: 黑体>1</span><span style=font-family: 黑体; font-size: 12pt; mso-ascii-font-family: times new roman>、情报定制</span><span lang=en-us style=font-size: 12pt; mso-fareast-font-family: 黑体><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -83.8pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>情报来源定制:</span></b><span lang=en-us style=font-size: 12pt>(1) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>系统管理员可以添加、编辑、删除各种网站信息源,进行各种信息源的分类。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -0.05pt><span lang=en-us style=font-size: 12pt>(2) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>普通用户可以从情报来源分类列表中选择某些指定网站和类别作为监控对象;</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105pt; text-indent: -83.75pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>关注内容定制:</span></b><span lang=en-us style=font-size: 12pt>(1) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>用户以关键词的逻辑组合形式描述所关注情报的内容,并能随时对之增、删、改</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105pt><span lang=en-us style=font-size: 12pt>(2) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>用户可以选择是否对关键词进行智能扩展,如果选择,则系统进行关键词的语义扩展来猜测用户需求。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105pt; text-indent: -83.75pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 126pt; text-indent: -104.75pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>情报搜集频度定制:</span></b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>系统管理员根据网络带宽、监控的资源数量及系统历史运行数据定制每个情报来源的最高访问周期(例如每</span><span lang=en-us style=font-size: 12pt>12</span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>小时一次,每</span><span lang=en-us style=font-size: 12pt>1</span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>小时一次)</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><b><span lang=en-us style=font-size: 12pt><o:p> </o:p></span></b> <p class=msonormal style=margin: 0cm 0cm 0pt 126pt; text-indent: -21pt><b><span lang=en-us style=font-size: 12pt><o:p> </o:p></span></b> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt; mso-fareast-font-family: 黑体>2</span><span style=font-family: 黑体; font-size: 12pt; mso-ascii-font-family: times new roman>、情报自动搜集和预处理</span><span lang=en-us style=font-size: 12pt; mso-fareast-font-family: 黑体><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 126pt; text-indent: -104.75pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>情报的自动搜集:</span></b><span lang=en-us style=font-size: 12pt>(1) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>系统自动搜集用户关注的资料,下载的网页要进行正文提取等预处理,然后在本地存档。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 125.95pt; text-indent: -9pt; mso-para-margin-left: 11.14gd; mso-char-indent-count: -.75><span lang=en-us style=font-size: 12pt>(2) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>用户可以在以后离线浏览页面的历史存档,即使该页面在互联网上已经更新或不存在。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -83.8pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>自动排重:</span></b><b><span lang=en-us style=font-size: 12pt><span style=mso-tab-count: 1>       </span></span></b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>系统可以对搜集结果进行重复页面的筛选,重复的页面在缺省情况下不直接显示,只显示重复度,用户可以点击阅读重复的文章。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -83.8pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -83.8pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>自动分类:</span></b><b><span lang=en-us style=font-size: 12pt><span style=mso-tab-count: 1>       </span></span></b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>根据初始化的页面内容类别划分方法,系统可以对监控的结果进行自动分类。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt; mso-fareast-font-family: 黑体>3</span><span style=font-family: 黑体; font-size: 12pt; mso-ascii-font-family: times new roman>、情报使用</span><span lang=en-us style=font-size: 12pt; mso-fareast-font-family: 黑体><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -83.8pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>复合检索:</span></b><b><span lang=en-us style=font-size: 12pt><span style=mso-tab-count: 1>       </span></span></b><span lang=en-us style=font-size: 12pt>(1) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>用户可以对情报搜集结果进行全文检索和概念检索。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -0.05pt><span lang=en-us style=font-size: 12pt>(2) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>用户可以分时段,分类别或分来源检索,并将检索结果进行按时间或按相关度的排序。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -83.8pt><b><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>个性化推送:</span></b><b><span lang=en-us style=font-size: 12pt><span style=mso-tab-count: 1>   </span></span></b><span lang=en-us style=font-size: 12pt>(1) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>根据用户的</span><span lang=en-us style=font-size: 12pt>profile</span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>,系统自动将用户关注的信息以恰当的途径和方式提交给用户。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt 105.05pt; text-indent: -0.05pt><span lang=en-us style=font-size: 12pt>(2) </span><span style=font-family: 宋体; font-size: 12pt; mso-ascii-font-family: times new roman; mso-hansi-font-family: times new roman>系统可以根据用户的使用行为,学习用户的偏好,以便为用户提供更好的资讯。</span><span lang=en-us style=font-size: 12pt><o:p></o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p class=msonormal style=margin: 0cm 0cm 0pt><span lang=en-us style=font-size: 12pt><o:p> </o:p></span> <p style='line-height: 150%'> 

 

相关阅读:

职场新人要知道的职场禁忌
职场女性需要具备哪些心理素质
职场女性的压力究竟来自何处?
个人创业贷款助你起跑
个人创业天宽地阔

最新评论
请先登录注册后才能发布评论。